About

About Rawl

Rawl is a talented photographer and videographer based in Los Angeles, California. Since launching his professional career in 2012, Rawl has cultivated a distinctive signature style marked by dark, rich, gritty, and twisted aesthetics. His work does more than capture moments—it tells compelling stories that resonate deeply with alternative, artistic, and subcultural audiences.

One of Rawl’s standout career highlights was photographing Metallica live at the Rose Bowl Stadium in Pasadena during the summer of 2017—a milestone that cemented his ability to capture iconic moments in high-pressure, large-scale environments.

Over the years, Rawl has worked with a variety of well-known artists, brands, and organizations in the alternative and rock scenes. His impressive client list includes Blackcraft Cult, Lively Ghosts, Eye Candy, Backstitch Bruja, Avenged Sevenfold Apparel, Sammy Hagar’s rum company, Monsterpalooza, The Scary Closet, The Witches Brew, and many more. He also produces the official podcast for Blackcraft Cult, helping to extend the brand's voice through storytelling, interviews, and immersive audio experiences.

He has collaborated with Matt Sorum (ex-Guns N’ Roses, Velvet Revolver) and contributed to his charity Adopt the Arts, as well as photographed Rock for First Responders in San Pedro—an event featuring music legends such as Sammy Hagar, Richie Sambora, Matt Sorum, Steve Stevens, Phil X, Glenn Hughes, Robin Zander, and Kevin Cronin.

Rawl has worked with key figures in the music industry, including John Reese—former manager of Guns N' Roses, Slipknot, The Used, My Chemical Romance, and founder of major festivals like Musink, Knotfest, and Mayhem Fest. He has also worked closely with Craig Duswalt, who managed Axl Rose, and helped launch their newest venture: That Damn Podcast.

In addition to his music and photography work, Rawl has collaborated with the Los Angeles District on audio recording for Dash Transit. He’s also made a name for himself in the spooky and horror convention scene, launching a custom-tailored photo booth experience for events such as Midsummer Scream, CreepIE Con, Creep It Real, The Mystic Museum, and others—bringing immersive and themed visual experiences to fans of the macabre.

Rawl’s creative pursuits have extended into publishing and broadcasting. He previously ran his own magazine, which highlighted his dark visual style and featured collaborations with a wide range of artists and brands. As his workload expanded, he stepped away from publishing to focus on larger-scale projects. He currently hosts a podcast that explores photography, entrepreneurship, and horror culture—featuring interviews with creators and icons from the dark aesthetic community.

With a rich portfolio, unique artistic voice, and an ever-growing list of collaborators, Rawl continues to leave his mark on the creative industries, particularly in the dark and alternative spaces he calls home.